Microtrends

 By: ryan    10:55 AM  Forecasting - Mark J. Penn   No comments

Title: Microtrends
Author: Mark J. Penn with E. Kinney Zalesne
Publisher: TwelveBooks
ISBN: 9780446536431

 

Back cover text
Now discover....
Microtrends

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture. Microtrends that can wield influence on a global scale. Now in this innovative book, Penn identifies more than seventy microtrends in religion, leisure, politics, and family life that are changing our lives. Among them are:

• People are retiring but continuing to work.
  
• Teens are turning to knitting
• Geeks are becoming the most sociable people around.
• Women are driving technology
• Dads are older than ever and spending more time with their kids than in the past.

Learn how small ideas can lead to large changes. 

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See Inside The Book